Mindshare South Asia has restructured its upper tier in a bid to aid its collaborative efforts with other parts of the company.
The GroupM agency announced that Amin Lakhani of team Fulcrum will take on the role of president, client leadership of Mindshare India where he will be responsible with managing client relationships while attracting more brands aboard. He has been in the company for 14 years.
Anita Kotwani of Mindshare West has been promoted to senior vice president of new business. Additionally, Premjeet Sodhi will join Mindshare South Asia as senior vice president of Mindshare Fulcrum, South Asia. He manages clients such as Amazon, Reckitt, Gionee, Kraft Heinz, Infoedge and Bajaj Auto.
Prasanth Kumar, chief executive of Mindshare South Asia, said: “As we enter 2018, we are accelerating ‘transformation’ which is true to our DNA. We are clear on our strategic priorities, strengthening our connections with a growing universe of clients, consumers, brands and partners in the marketing ecosystem.
“To be able to do so, we now have the leadership and structure within our organization to continue our path to greater success, and our renewed focus on creating a disruptive Mindshare with speed, provocation, teamwork.”