Digital Transformation

Copa90 announces partnership with MLS marketing arm Soccer United Marketing

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By Bennett Bennett | Staff writer

February 22, 2018 | 3 min read

Copa90 - a global, multi-platform soccer media business specializing in creating fan-first video content has announced a new strategic partnership with Soccer United Marketing (SUM), the for-profit marketing arm of Major League Soccer.

The two companies will collaborate on new content formats, including bilingual content focused on the Mexican National Team, the CONCACAF Champions League and Major League Soccer.

David Beckham Copa90

MLS' marketing arm SUM announced a partnership with Copa90 for fan-generated content.

Additionally, as a “Preferred Digital Media Partner,” Soccer United Marketing (SUM) and their commercial partners can now activate Copa90’s award-winning branded content studio and have the ability to seamlessly integrate their brands and athletes into soccer programs like Walk Talk Football.

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“This is an unprecedented moment in time for soccer in the U.S. and Canada,” said Tom Thirlwall, chief executive officer of Copa90. “The growth of Major League Soccer has been absolutely astounding and Copa90 is firmly committed to building new audiences for the league and creating ground-breaking commercial solutions for SUM partners.”

In 2017, Copa90 worked with several MLS partners including Adidas and Continental Tire. In January, Copa90 delivered 115 million worldwide views, an all-time high.

Yesterday, MLS announced the launch of their brand campaign, "Our Soccer," with the help of its agency of record Cornerstone.

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