The Drum’s marketing pets power 20 revealed for mobile issue
For The Drum’s mobile issue, we asked readers to send in pictures of their furry friends to feature on magazine’s iPad-inspired front cover.
The power of pets
What started as a mock-up starring The Drum editor Stephen Lepitak’s dog, Treacle, soon turned into a ‘who’s pet is better’ contest within the company. Not content with this range of cute critters, we then turned to our readers to make the competition even stiffer.
Soon we were inundated with more cute and cuddly kitten and puppy photographs than a Buzzfeed listicle, and decided to launch the Pet Power 20.
The results are in…
20. Trudy Harris with Melba
19. Leona Miles with Penelope
18. Dani Gibson from The Drum's Amara
17. Justin Moore
16. Jenny Cleeton from The Drum's Millie
15. Katy Howell - Hiccup
14. Susan P - Rofl
13. Martin O'Toole - Macy
12. Mhairi Prentice - Maddy
11. Justin Zurrow - Beavis
10. Giuseppe Bloom - Alf
9. Leo Biewer
8. Susan Franceschini - Howard
7. Sarah Jane Crowther - Rubi
5. Clyde
4. Kareyers
3. Laura Tulleth - Dubai Denzil Dreamer
2. Libby Robinson - Mabel
1. Marc Davies
You can see who made the mag front cover over on The Drum's Instagram and by picking up your own copy here.
However, it doesn't end there. The Drum has teamed up with Facebook to be one of the first publishers use a software in Beta at Facebook to create our very own lens. This allows anyone to make their pet (or themselves) the cover star.