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Mobile Media The Drum

The Drum’s marketing pets power 20 revealed for mobile issue

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By Jenny Cleeton, Social Media & Video Content Creator

February 21, 2018 | 4 min read

For The Drum’s mobile issue, we asked readers to send in pictures of their furry friends to feature on magazine’s iPad-inspired front cover.

power of pets

The power of pets

What started as a mock-up starring The Drum editor Stephen Lepitak’s dog, Treacle, soon turned into a ‘who’s pet is better’ contest within the company. Not content with this range of cute critters, we then turned to our readers to make the competition even stiffer.

Soon we were inundated with more cute and cuddly kitten and puppy photographs than a Buzzfeed listicle, and decided to launch the Pet Power 20.

The results are in…

20. Trudy Harris with Melba

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19. Leona Miles with Penelope

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18. Dani Gibson from The Drum's Amara

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17. Justin Moore

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16. Jenny Cleeton from The Drum's Millie

Jenny Cleeton Millie

15. Katy Howell - Hiccup

katy_howell_-_hiccup.jpg

14. Susan P - Rofl

susan_p_-_rofl.jpg

13. Martin O'Toole - Macy

martin_otoole_-_macy.jpg

12. Mhairi Prentice - Maddy

mhairi_prentice_-_maddy.jpg

11. Justin Zurrow - Beavis

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10. Giuseppe Bloom - Alf

Giuseppe Bloom - Alf

9. Leo Biewer

leo_biewer.jpg

8. Susan Franceschini - Howard

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7. Sarah Jane Crowther - Rubi

sarah_jane_crowther_-_rubi.jpg

5. Clyde

clyde

4. Kareyers

kareyers.jpg

3. Laura Tulleth - Dubai Denzil Dreamer

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2. Libby Robinson - Mabel

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1. Marc Davies

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You can see who made the mag front cover over on The Drum's Instagram and by picking up your own copy here.

However, it doesn't end there. The Drum has teamed up with Facebook to be one of the first publishers use a software in Beta at Facebook to create our very own lens. This allows anyone to make their pet (or themselves) the cover star.

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