Samsung ‘Human Nature’ tugs at the heart strings: The Drum’s Shazam chart

Samsung ‘Human Nature’ tugs at the heart strings: The Drum’s Shazam chart

Samsung's inspiring 'Human Nature' campaign has taken sixth place in this week's Shazam Chart.

The video, featuring The Killers' 'All These things That I Have Done', details many life struggles and challenges and how we are born to do what we can't. From your first steps, to learning how to ride a bike, to someone telling you that you can't do something because it's not the social norm, to having to re-learn how to walk, life throw's can't at you, so "do what you can't".

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

Shazam Chart

1
Feel It Still
Artist: Portugal. The Man
Brand: Haven Holidays
Campaign: A Breath Of Fresh Air
Agency: Iris
2
Wavey
Artist: Cliq
Brand: Missguided
Campaign: Steppin’ Into 2018 Like…
Agency: Thinkhouse
3
Fever
Artist: Endor Feat. Feral Is Kinky
Brand: River Island
Campaign: Labels Are For Clothes
Agency: Mgmomd
4
Lonely Boy
Artist: The Black Keys
Brand: Volkswagen Polo
Campaign: For Life's Adventures
Agency: Phd
5
We Run This
Artist: Missy Elliott
Brand: Virgin TV V6 Box
Campaign: Entertainment In Harmony
Agency: Bbh London
6
All These Things That I Have Done
Artist: The Killers
Brand: Samsung
Campaign: Human Nature
Agency: Leo Burnett Chicago
7
Stronger Than I've Ever Been
Artist: Kaleena Zanders
Brand: Toyota
Campaign: Start Your Impossible
Agency: Saatchi & Saatchi And Dentsu
8
How Much Further
Artist: Stealth
Brand: KIA Stinger
Campaign: Power To Surprise
Agency: Innocean
9
Pump It Up
Artist: Elvis Costello & The Attractions
Brand: Ford EcoSport
Campaign: Next Step In Small Suvs
Agency: Gtb
10
Beggin
Artist: Frankie Valli & The Four Seasons
Brand: Toyota C-HR
Campaign: Because Now Or Never
Agency: The&partnership

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