Mainland has created a time consuming promotion called the Mainland 2,000-Piece Voucher, to show that aging the perfect cheese takes patience.
The voucher, which was created by Colenso BBDO, takes the form of a huge and difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize.
The agency reveals that customers have been applying to receive a voucher over Facebook since late 2017 and since then, hundreds of hours have been spent on them, with the fastest completion time so far, a staggering 45 hours.
“’Good things take time’ is such a strong part of our brand DNA, so we’re thrilled to be able to execute it in such a brilliantly simple way,” said Mainland Group marketing manager Margaret O’Sullivan.
BBDO was the network that won the most creative awards during 2017 according to The Drum’s Big Won Rankings.