Anti-Brexit group 'Best for Britain' plans ATL ad campaign
Anti-Brexit group Best for Britain (BfB) is planning to launch an advertising 'blitz' to keep the UK open to EU membership.
The Financial Times has reported the group aims to highlight the benefits of staying in the EU and plans to target much of its advertising at voters in the Midlands and the North of the UK.
Its chief executive officer Eloise Todd told the FT that in terms of media spend, she is planning for "some billboards", as well as "a lot of digital spending". The latter evokes the strategy of 2016's Leave campaign, with Todd adding that her group was “taking a leaf directly” from the original Brexiters.
BfB claims to have raised more than £170k from more than 500 online supporters, and has further received £500,000 from George Soros’s Open Society Foundation. Overall, it has declared £1.2m in donations.