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Renault F1 ties with Alibaba's Tmall to 'significantly improve Renault brand awareness and opinion in China'

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By Taruka Srivastav | Reporter

February 19, 2018 | 3 min read

Renault Sport Formula One Team has partnered with Alibaba’s Tmall for the 2018 FIA Formula One World Championship.

Alibaba's Tmall partners with Renault for 2018 F1 World Championship

Alibaba's Tmall partners with Renault for 2018 F1 World Championship / Renault

As part of the partnership, the logo of Tmall will be displayed prominently on the Renault R.S. 18 F1 challenger. A statement further said that it will reveal more details of the partnership in March.

Tmall would pursue further collaboration with Renault and its strategic partners, Nissan and Mitsubishi. The partnership is part of Alibaba's recent collaborations with Ford, BMW, Volvo, Maserati and Alfa Romeo.

Cyril Abiteboul, managing director of Renault Sport Racing, said: “One of the key objectives of returning to Formula 1 was to leverage its global platform for Groupe Renault. China has been identified as a market of strategic importance and partnering with high-profile companies like Alibaba’s Tmall will provide opportunities to significantly improve Renault brand awareness and opinion in China, with a strong presence over the Chinese Grand Prix in April, but also throughout the year.”

Wei Yu, general manager of Tmall Auto, added: “We are excited to partner with the Renault Sport Formula One Team to make our activity around the Chinese Grand Prix a success and to be working closely together to bring one-of-a-kind experiences with the Renault Sport Formula One Team to our customers."

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