GoDaddy has enlisted beloved Home & Away actor Ray Meagher to front a national campaign encouraging Australian small businesses to take their ideas online.
The campaign features Meagher explaining how GoDaddy is helping his fictional ‘Flamin Hot Sauce’ business to prosper.
It’s the second national campaign by the world’s largest tech provider which is hoping to engage with a large number of Aussie entrepreneurs who are yet to launch their businesses online.
Tara Commerford, GoDaddy’s vice president and managing director for Australia and New Zealand, said the majority of Australian small businesses do not have websites.
“While Ray puts a lighthearted spin on the campaign, 60% of Australian small businesses still don’t have a website because they believe they don’t have the time, money or technical skills to do so.
“The campaign serves as a timely reminder to small business owners and entrepreneurs that with tools such as GoDaddy Website Builder, they too can create a professional website in under an hour, delivering real value,” said Commerford.
The campaign is running across TV, out of home, radio, social, PR and digital channels and also includes a dedicated site, where fans can purchase limited edition bottles of hot sauce with all proceeds to go to charity.
Meagher is best known for his Home & Away character Alf Stewart, which he has played for 30 years, and the characters’ unique catchphrases such as ‘Stone the crows’, ‘Flamin’ Galah’ and ‘Strewth’. He has previously featured in a Snickers ‘You are not you when you are hungry’ commercial.
The campaign was created by WiTH Collective.