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Marketing Social Media YouTube: Re:View

YouTube Re:View: Nike’s Londoners, Donatella Versace & grandpa’s kitchen


By Ayesha Salim | Content Lead

February 16, 2018 | 5 min read

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Welcome to YouTube’s Re:View, in association with The Drum. This week we celebrate London’s youth and vibrancy in Nike’s new ad, pay a visit to the world’s oldest restaurant and learn what it takes to pull off the quintuple jump.

Nothing Beats a Londoner

Nothing Beats a Londoner

YouTube Re:View

Nothing Beats a Londoner showcases the city’s youthful spirit

Nike’s “Nothing Beats a Londoner” advert, created by Wieden + Kennedy, depicting the heart of London culture created quite a storm this week. Inspired by true stories of its inhabitants, the ad features 258 real youngsters going about their daily lives.

The creative directors behind the ad said the world-famous sportwear brand had “lost touch” with our beloved city. They saw the ad as an opportunity to reconnect with the youth of London again while celebrating the city through sport.

FYI – don’t expect to see the London Eye or other classical London spots – this is the true London. Oh, and expect to say hello to Mo Farah too.

(View count - 2,961,863)*

The quintuple jump: mission impossible?

You know when you are watching the Winter Olympics and you see skateboarders do a bunch of twists and jumps? These are called quard corks (strange name, we know). But to really break it down, to achieve a quad, a skater has got less than a second to turn their bodies four times in the air.

But now comes the real question – can five times be achieved? Watch Wired’s Robbie Gonzalez attempt some twists on a trampoline, all with great grace and elegance of course.

(View count - 1,236,439)*

Welcome to the oldest restaurant in the world

Suppose you had the chance to visit the world’s oldest restaurant. What would you expect to see? This Spanish restaurant in Madrid has proudly kept its oven burning continuously for 293 years and is still using recipes from the dawn of time. If your stomach is grumbling and you fancy eating a hearty suckling pig with potatoes and Spanish ham, check this place out. One staff member is so dedicated, he literally has not left for 41 years.

WARNING: if you don’t like seeing dead piglets look away now.

(View count - 369,635)*

Jimmy Fallon and Paul Rudd strut their stuff in "King of Wishful Thinking"

Remember the ‘90s? Sigh. Now you can recreate your favourite memory, thanks to Jimmy Fallon and actor Paul Rudd. In true comedic style, the duo impersonate Go West’s “King of Wishful Thinking” on the Tonight Show. Known for being on the Pretty Woman soundtrack, now they just need to sing “Pretty Woman, walking down the street…” With enviable dance moves and the infamous white vest synonymous with boybands of that era, get reminiscing.

(View count - 1,369,579)*

Come on Vogue, 73 questions with Donatella Versace

If you ever wanted to hang out with the queen of fashion, Donatella Versace in her own home –now’s your chance. Unlike most polite guests who at least attempt to make some form of small talk with the host who has just invited you into their home, this guy jumps straight right in with the first of his 73 questions: “What are you most excited about in life right now?” Pretty deep huh? Watch the video to find out what she would be doing if she wasn’t busy running her empire, her favourite movie and favourite flowers on earth (too bad for the dude, it’s already past Valentine’s Day).

(View count - 1,738,056)*

Creator Spotlight

Highlights from London Fashion Week Men’s January 2018

London Fashion Week (LFW) kicked off yesterday and with the British Fashion Council (BFC) channel, you can keep up with the 'fash pack' from wherever you are in the world.

The BFC gives you insider access to need-to-know British designers (the classics we already know and love plus hot new talent), prestigious events (Fashion Weeks and The Fashion Awards), the latest digital innovations (#WeWearCulture) and their mission to make the industry inclusive for all (Positive Fashion). Sound good? Let’s head to the FROW... watch highlights from LFW Men’s; a little snapshot of what to look forward to this weekend. Donatella would definitely approve.

(Subscribers - 23,470)

(*all view count numbers, correct at time of publication)

Never miss a beat with the week's top videos on YouTube UK. Tune in next Friday for the next line-up.

In the meantime, find out more by visiting: Think with YouTube.

Marketing Social Media YouTube: Re:View

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