Meet Fudge, one of The Drum magazine's eight March cover stars
For The Drum's March issue of the magazine all about mobile, we asked readers to send in pictures of their furry friends to feature on the front cover. The limited edition of the mag's cover will be reminiscent of an iPhone homescreen - complete with an epic pet photos.
And after being inundated with pictures of dogs, cats, rabbit and a tortoise, eight winners have been chosen.
One star of the March issue is Fudge, Paul Mead, founder of VCCP Media's eight year old labradoodle. "We've got four different kinds of reptiles, one amphibian, some fish, a cat and then Fudge." Mead explained.
"We all love Star Wars in digital and she looks a little bit like Chewbacca from a distance."
Speaking about the impact of mobile on the industry, Mead said: "It has strengthened the position of the duopoly. So Facebook and Google are much stronger because of it, because they can do cross-device. They dominate the world of fast content."
To hear what else Mead had to say watch the video above and to get your hands on a copy of The Drum magazine click here.
Inside you can find interviews with Grammy nominated producer Ryan Leslie about his platform that allows artists to connect with fans, and Otonomo's chief marketer Lisa Joy Rosner about the possibilities offered by car generated data to name a few.
If your pet wasn't chosen to be a cover star, it is not too late. We have also created a lens on Facebook that allows you to add a picture of your pet to create your very own The Drum magazine front page.