The football jamboree promises to provide a bonanza for all bookmakers prompting Betvictor to put its cards on the table early as it plots how best to increase its brand exposure during the tournament.
Key to this will be the launch of a new brand campaign spanning traditional and digital media during the all-important build-up to the opening match as hype builds around the world.
Shane Stafford, head of brand at BetVictor, said: “We believe the campaign they’re currently working on is truly unique and will establish a clear identity for us before, during and after the World Cup. Karmarama’s creative, technology-focused approach made them an ideal fit for us.”
James Denton-Clark, managing director at Karmarama, added: “We’re hugely excited to be working with BetVictor, a true challenger brand who aren’t afraid to take chances. They share the same creative ambition as ourselves and with this being a World Cup year, our new partnership is ready to take on the challenge.”
Karmarama has previously worked as the creative lead for fellow online bookmaker Unibet, part of the Kindred Group.