The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Advertising Air New Zealand

Air New Zealand invites travellers on a social media #EmojiJourney


By John Glenday, Reporter

February 16, 2018 | 3 min read

Air New Zealand has distilled its Antipodean archipelago home into a fun emoji map as the carrier once again captures the zeitgeist to entice travellers to consider the country as a destination.

Air New Zealand

Air New Zealand invites travellers on an #EmojiJourney

Adopting the #EmojiJourney hashtag, the carrier is making its presence felt on Facebook and Twitter by asking users to comment on their ideal break down under – using nothing more than strings of emojis. Participants will then be sent a link to a personalised interactive map of the country with emojis highlighting particular points of interest.

Jodi Williams, Air New Zealand’s general manager for global brand and content marketing, said: “This is a fun and unique way to showcase New Zealand and our regions, from skiing at Ruapehu, rafting in Rotorua, or whale watching in Kaikoura, to the iconic Len Lye Centre in New Plymouth, or some of the country’s foodie hotspots. For example, if I wanted to head to one of New Zealand’s renowned wine regions I would enter the wine emoji.

“#EmojiJourney will be progressively launched in our global markets in English, Japanese, German and Chinese and we hope this new experience will not only inspire visitors to travel to New Zealand but will also get Kiwis out exploring their own backyard,”

Air New Zealand famously capitalised on Peter Jackson’s Lord of the Rings saga by recruiting cast members for a themed inflight safety video.

Advertising Air New Zealand

More from Advertising

View all


Industry insights

View all
Add your own content +