Washington Post adtech lead Jarrod Dicker departs to head up blockchain firm

Dicker's move comes as the marketing and media industry becomes increasingly invested in Blockchain technology

The Washington Post's vice-president of innovation and commercial strategy, Jarrod Dicker, has departed to take on the role of chief executive at Blockchain firm Po.et.

Dicker is credited with establishing The Post's native ad offering and founding its research, experimentation and development team (RED). In his new role, he will oversee a blockchain startup that lets content creators produce time-stamped titles for written, visual and audio projects.

Po.et has described itself the first open source publisher on the blockchain in the market today. Its tech works by recording all actions, changes, locations of origination for any type of intellectual property.

At The Post, Dicker was responsible for the publisher's tech, product, operations and strategy across the entire business. Prior to his role there he led tech teams at RebelMouse, Time and the Huffington Post. He was named as a young innovator to watch by The Drum in 2014.

Explaining his move in a blog post, Dicker said: "Po.et is a natural progression in my career to create a better model for the media ecosystem... over the years, I’ve worked to build products and strategies on the publisher side to help direct the future business models for publishing and technology.

"At Po.et, we are constructing what this industry needs  —  a new environment where creators are paid for what they can do instead of what is required of them by an old and broken paradigm."

The appointment comes as the marketing and media industry becomes increasingly invested in Blockchain technology.

Earlier this week, Unilever spoke about a pilot scheme it is running with IBM that employs blockchain-based tech to reduce the brand's exposure to fraudsters.

A few months ago, meanwhile, The Marketing Group launched a new media agency built on blockchain.

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