MediaCom's CFO Simon Tray defects to Media iQ

Simon Tray joins Media iQ as CFO a little over six months after ECI Partners took a stake in the outfit

Media iQ has announced that Simon Tray, former chief financial officer of MediaCom, has joined the programmatic outfit, bringing to an end his 19-year term at the WPP outfit.

Tray had served at MediaCom since 1999 and has now taken up the reins as finance chief at Media iQ where he will be responsible for the company’s financial performance and reporting of business, as well as taking responsibility for future operational business planning plus commercial risk management.

He had served as part of the senior leadership at MediaCom, where he helped grow the media agency's footprint to 120 offices in 90 countries, following its takeover by WPP in 2005.

Gurman Hundal, Media iQ’s chief executive officer, said Tray joining the outfit in the newly created role represents the latest hire in a series of high-profile appointments. “He has a vast amount of experience that is unmatched across the industry and we look forward to the unique insights he will be able to offer to drive our financial performance,” added Hundal.

Tray will operate out of Media iQ’s London office and joins a host of other recent high profile appointments including Rebecca Mahony, chief marketing officer. He joins within a year of the outfit receiving a significant investment from private equity outfit ECI Partners as part of its global expansion.

Speaking at the time, ECI’s Tom Wrenn, said: “Media iQ is one of the UK’s unsung technology successes and has seen unprecedented growth in the last few years. Having built their own proprietary analytics and planning platform, AiQx, alongside their global footprint and partnerships with some of the world’s leading brands and media agencies, Media iQ is poised for further growth and expansion.”

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