As Albert Einstein once said: "You can't blame gravity for falling in love," but you can blame advertising, and brands around the world have saved up their love for Valentine's Day ads and promotions.
At The Drum's Creative Works, we've compiled a few of our favorites in the category. These aren't the usual schmaltzy jewelry ads or campaigns designed to get you to buy an overpriced bouquet of flowers. These are genuinely different. Some are funny, some sexy, and some are just downright strange.
Catch up on the love-filled Valentines Day films below and make sure you vote for your favourites in Creative Works.
Heist Studios: advert-body-2 by Heist Studios
By Heist Studios
Bumble and Shazam Entertainment: advert-top-1
By Bumble
Old Spice: advert-body-2 by Wieden+Kennedy
By Old Spice
Waitrose: advert-body-3 by Adam+Eve
By Waitrose
Sainsbury’s: advert-body-1 by Gravity Road
By Sainsbury’s
KFC: advert-top-1 by Wieden+Kennedy
By KFC
Dr. Oetker Canada Ltd.: advert-top-1 by John St.
By Dr. Oetker Canada Ltd.
American Greetings: advert-body-3 by MullenLowe
By American Greetings
Groupon: advert-body-3 by O'Keefe & Reinhard & Paul
By Groupon
Coco De Mer: Eroticism in Art by The Full Service
By Coco De Mer
NHS Blood & Transplant and Moonpig: advert-top-1 by Brands2Life
By NHS Blood & Transplant
Godiva: advert-top-1 by Stink Studios & Mori Inc.
By Godiva
Vanity Fair Napkins: advert-body-1 by Figliulo&Partners
By Vanity Fair Napkins
Car2Go: advert-body-1 by Bakery
By Car2Go
Climate Coalition: Show The Love by The Full Service
By Climate Coalition
SEMrush: advert-body-1
By SEMrush
Baileys: advert-body-1 by Vault49
By Baileys
Domino's and Tinder: advert-body-1 by VCCP
By Domino's
Jaguar: advert-body-3 by Spark44
By Jaguar