BBC World Service has issued a tender for media planning and buying agencies to join its roster as it looks to raise awareness of its new languages service.
“The biggest expansion of the World Service in a generation is creating new BBC Services across the globe – meaning World Service marketing needs to reach new audiences, with new media requirements,” said Philip Almond, BBC director of marketing and audiences.
“We are looking forward to speaking with potential partners about these opportunities, whilst continuing the BBC’s valued relationship with Havas in the UK.”
It comes after the BBC received funding from the government to launch 12 new language services across Asia, Africa, the Middle East, Serbia and Russia. While many have already launched, more are planning to be released in the coming months.
As such, the BBC said it wants to raise awareness of the new services in local markets and is looking for agencies that will be able to deliver “complex multi-platform campaigns in multiple languages”.
It said the contract will run for two years, from June 2018 to June 2020, with an option to extend twice for an additional 12 months.