Perrigo UK hires Brass as its lead digital agency partner for UK and Ireland

Gill Ball, managing partner and Harry May-Bedell, account director at Brass

Healthcare company Perrigo UK has appointed creative marketing agency Brass as its lead digital agency partner. Brass will be delivering digital strategy and production services across all of its UK and Ireland brands including Solpadeine, Jungle Formula, Nytol and Niquitin.

Through implementing a detailed twelve month strategy, Brass will be looking to upgrade Perrigo’s entire digital ecosystem, increasing the company’s digital visibility. Brass will work closely to integrate with other agencies and will be focusing on delivering effective digital solutions.

Holly Turner, senior marketing director at Perrigo, said: “We were really impressed with Brass’ strategic thinking, flexibility and understanding of the consumer healthcare market and we’re looking forward to welcoming them as our lead digital agency partner.”

Gill Ball, managing partner at Brass, added: “This is our first win since we have refocused our agency proposition on designing and delivering powerful and effective consumer experiences by bringing brilliant minds together across UX, content development and acquisition. We’re thrilled that Perrigo wants to collaborate with Brass to help deliver its digital ambition.”

Brass is a Leeds-based creative marketing agency who works with clients including First Direct, Coty, Lucozade Ribena Suntory and CBBC.

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