Supermarket chain Aldi has launched an ad to help customers remember when its ‘special buys’ deal items go on sale.
Aldi’s special buys are a highly anticipated event for fans of the discount supermarket, however, for many customers remembering which items go on sale, and when, isn’t always easy.
The new spot, which is part of the brand’s ongoing ‘Epic Reminders’ platform, promote the extremes that Aldi customers go to, in order to remember when the deal items go on sale.
In the brand’s latest 30-second spot, we see two elderly men discussing how one man has lowered his door frame so that he is reminded of the deals everytime he walks into the frame.
The campaign was created by BMF.