Westfund showcases human values and community spirit in new campaign
Westfund, the Australian not-for-profit health insurance company, has launched a new campaign to showcase the company’s human values and community spirit.
Westfund campaign
The campaign tells the story of a woman suffering from an illness and the community who rally behind her to help her recover by walking her pets and accompanying her to appointments.
The campaign aims to highlight the community spirit of the private health insurer which has operated across New South Wales and Queensland for more than 50 years.
“We’re not-for-profit, which means we exist purely for the member not for the benefit of shareholders. As a result, everything we do is centred around ensuring people in communities have access to affordable and sustainable health insurance,” said Matt Banning, CEO of Westfund.
“We have members, not customers, and treat everyone like they are part of our big extended family. We understand real people and genuinely care about forming personal relationships and trying to help. It was important to show that in our new brand campaign,” Banning said.
The campaign was created by DDB Sydney.
