Maybank wants to bring people closer and strengthen ties for Chinese New Year 2018
Maybank has launched a film that explores the themes of family, forgiveness and togetherness for the upcoming Chinese New Year. The four-and-a-half-minute film tells the story of reconciliation between two sisters, driving home the message that conversations bring people closer and strengthen ties.
The film, which was produced by creative agency Blak Labs, features two sisters growing up in the 1990s, where even though life was tough when they were young, the sisters managed to find joy in the midst of hardship.
However, their relationship changed when the elder sister left home suddenly, breaking the close bond between them. Over the years, the elder sister attempts to reconnect with her estranged sibling but without success. This CNY, things take a new turn and they reunite with each other.
“As we use more technology, people are connected but are increasingly disconnected from each other. Maybank’s mission of Humanising Financial Services is essentially about bringing people together, so we want to bring the conversation back,” said John Lee, country chief executive officer and CEO of Maybank Singapore.
“We also hope that this film will bring out the nostalgia and emotion associated with coming together and being a family during Lunar New Year.”
See and vote for the rest of the Chinese New Year 2018 works here.
