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Group M acquires Indian creative agency The Glitch to expand into tech-driven communication market

Group M acquires Indian creative agency 'The Glitch' to expand into tech-driven market

WPP’s GroupM has agreed to acquire a creative agency called The Glitch in India.

The acquisition is part of the company’s growth plans in a technology-driven communication market. The Glitch has delivered campaigns for brands like Unilever, Netflix, OYO Rooms, Shutterstock, and Tinder.

CVL Srinivas, country manager for WPP India and chief executive officer of GroupM South Asia said: “The communications ecosystem in India has evolved dramatically in the last few years and GroupM continues to lead the market in creating cutting-edge solutions that leverage data, technology and creativity. With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients. The Glitch has done some outstanding work for clients and we eagerly look forward to their coming on board.”

Rohit Raj, co-founder and creative chief at The Glitch said: “We will be able to use their strong expertise in data and analytics to help craft more insightful and effective campaigns for brands and help close the loop with a superior understanding of content and creative strategy to serve today’s economy.”

Varun Duggirala, co-founder and content chief at The Glitch said: “With our Right brain core of Creative Strategy and Content and GroupM’s vast Left brain core of Media, Data and Analytics paired with their increasing content focus we truly believe we’re completing the right mix to fuel overall exponential growth and deliver the most value to our clients.”

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