This week’s Creative Work of the Week is a dramatic campaign seeking to raise awareness of plastic pollution in the world’s oceans.
Created for the Marine Conservation Society (MCS) by creative shop Daughter, the campaign launched at the end of last month and asks punters to picture the catastrophic impact that plastic pollution has on marine wildlife, by displaying shocking images of people swallowing polythene food bags and disposable plastic cutlery.
Photographer Guy Farrow’s use of gloomy lighting and colour makes the models look as if they’ve been dredged up from the seafloor.
Featuring digital out-of-home (DOOH) and online placements, the campaign utilised 14 Ocean Outdoor digital billboard screens in cities across the UK, including London, Manchester, Bristol and Birmingham. Daughter was tasked with raising support for the MCS, and its work to reduce the impact on the world’s seas from plastic and chemical pollution.
Daughter has worked with the Marine Conservation Society previously, producing their 'Know Your Poos and Don'ts' campaign in November 2017.