Curiosity, ambition, collaboration: Doner global CCO Eric Weisberg on being a great creative
What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specific actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.
Eric Weisberg took on the role as Doner’s first-ever global creative chief in July 2016. Over his impressive career, stints at JWT, Leo Burnett, Saatchi & Saatchi and K2 Digital illustrate his deep understanding of what makes great creativity.
Catching up with Weisberg in Cannes, he notes that three things make a creative person genuinely outstanding.
First, like most good creatives, curiosity can transform ideas in culture and technology and result in much stronger work. Next, ambition is vital — and the playground of new ideas today is an opportunity for creatives to run fast and harness the passion of creativity. Finally, Weisberg counts collaboration as a critical trait, and those that don’t keep ideas in their private domain will ultimately end up having more satisfying and gratifying careers.
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See Eric's full interview above, and don't miss the previous What it Takes to be a Great Creative? with Sami Thessman, Wunderman chief creative officer.