YouTube has halted advertising on Logan Paul’s channels due to the vlogger’s recent spate of unsavory and offensive content.
“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” said a YouTube spokesperson in a statement. “This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
According to YouTube, his recent video featuring a rat being shocked violated the platform’s advertiser-friendly guidelines. On Twitter, he was recently criticized for saying he would swallow one Tide Pod for every retweet he got.
Paul, who has more than 16 million subscribers, found himself in hot water with YouTube earlier this year after posting a video of a dead body he found in a Japanese forest known for suicides. YouTube ultimately took the video down and booted Paul from its Google Preferred program, which is supposed to be reserved for high quality content that advertisers can trust.
Following the backlash, Paul apologized and vowed to donate $1m to suicide prevention.
His temporary ad suspension comes as YouTube continues to battle the brand safety concerns that have plagued the video platform over the past year. In December, YouTube rolled out a four-step “action plan” in an effort to make the site a safer place for brands to advertise.