The Drum Chip Shop Awards celebrate pure, unadulterated originality. The awards are for professionals, students, or anyone really, can compete on a level playing field, and maybe even win £1000 along the way.
So sit back and scroll through some of the most original ads from the 2017 awards.
Canada Goose: Real Trap Shit - Harvey Butterfield - director, producer
Sudocrem - Adam McGowan, senior art director; Alan Houghton, creative director and Dave Mullen, creative strategist
MadeBrave: Clucks to Bucks - Andrew Dobbie, art director; David McCourt, director (Wander Media) and videographer/editor Keena
Cadbury: Chocolate Finger - Shane Hanton, senior designer
Tennis Foundation: #TENNISANYBODY - Remco Graham, executive creative director; Daniel Mountain and Amy Westbrook, creative team designer
Hands Up Don't Shoot: FranÃ§ois Rabes, art director; Ilan Zerrouki, graphic designer and Jeremy Bembaron, photographer
Vagisil: Bring Home the Bacon - David Nightingale, concept and artwork
Redbull: Mexico's most popular beverage - Propellent
United Nations World Water Day: Free Water - David Holcroft
MonoLens: Keeping one eye on the future - Greg Furber, creative director; Tom Fenwick-Smith, creative director and Tomoya Hearnshaw, concept artist
Have you created amazing, unimaginable work that should be shouted out about? The Drum Chip Shop Awards are now open for entries, download your entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.
You might even be in with a chance of winning £1000 if you snap up the Barnacles Award, chosen from all of the entries to recognise and celebrate emerging creative talent.