Nike is looking to mobilise and assemble active Londoners with a new ad campaign designed to show the sheer range of activity undertaken by people in the capital.
The lengthy ad from Wieden+Kennedy sets upon a journey through the city touching down with an impressively diverse range of sports figures – England manager Gareth Southgate also makes a brief cameo as God.
Football, running, golf, basketball, swimming boxing and even ice hockey are among the featured sports are the camera frantically pans through London, many of these activities are practised in odd locations.
The creative, called Nothing Beats a Londoner, champions the youth and features 258 real Londoners doing what they love in a unforgiving urban environment that can make things difficult. Furthermore, there is a call to action for people in the city to add their voice into the mix by downloading the Nike app.
Among the stars featuring in the ad are Mo Farah, Eden Hazard, Harry Kane, Steph Houghton, Nathanial Chalobah, Dina Asher-Smith and Alex Iwobi. But aswell as the sports world, the ad draws from London’s culture scene featuring the likes of Skepta, Dave, Giggs, J Hus and AJ Tracey.
Vote for the ad in The Drum's Creative Works.