By Shawn Lim | Reporter, Asia Pacific

February 9, 2018 | 1 min read

TBWA\Hakuhodo, Yukai Engineering, Crimson Technology and Kotobukisun have partnered to form the Animegaphone Creators Committee to launch a new megaphone that can convert the user’s voice into someone else’s voice instantaneously to provide better crowd control in Japan.

The four companies were motivated to launch this new megaphone because Japanese authorities have trouble controlling large crowds of people in a country with some of the world’s most avid and passionate fans. Megaphones are regularly used, but have become so common that now announcements and instructions are often ignored.

The Animegaphone is equipped with voice changing artificial intelligence technology that analyses vocal data input while reflecting the user’s speech pattern, accent, intonations and other individual vocal characteristics. It then synthesises and merges the voice into a pre-registered voice of another person, with almost no lag or delay.

The companies hope that the changing the voices of security personnel into the famous person the crowds are there to see, which will capture the attention of excited fans at events and concerts.

Animegaphone by TBWA

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