Cambridgeshire Police ran an unconventional ad where it looked to relay that flytipping complaints should be directed to the local council, unless a body has been dumped.
Cambridge News reports that the video ad took flak on Twitter, criticised for the blunt way featured a dumped item which could be a dumped carpet – or a disposed of cadaver.
The ad stated: "When it is a policing matter Cambridgeshire Constabulary will be there for you. Think twice. Is your call a policing matter.
It ran on Twitter under the #WednesdayWisdom, but soon the force apologised for the work.
— Cambs police (@CambsCops) February 7, 2018
The police Twitter account issued a tweet, sorry for the confusing ad: “Apologies for any confusion. This is just trying to get people to think about the difference between what is and isn’t a policing matter.
"We often get calls about issues such as flytipping that should be directed to the council. Obviously if you find a body please contact us."
In contrast, Kiwi police took the Drum's Ad of the Day with a quirky recruitment video last November.