Cambridge police sorry for confusing flytipping ad featuring a dumped corpse in the woods

The ad contrasting carpet and body tipping

Cambridgeshire Police ran an unconventional ad where it looked to relay that flytipping complaints should be directed to the local council, unless a body has been dumped.

Cambridge News reports that the video ad took flak on Twitter, criticised for the blunt way featured a dumped item which could be a dumped carpet – or a disposed of cadaver.

The ad stated: "When it is a policing matter Cambridgeshire Constabulary will be there for you. Think twice. Is your call a policing matter.

It ran on Twitter under the #WednesdayWisdom, but soon the force apologised for the work.

The police Twitter account issued a tweet, sorry for the confusing ad: “Apologies for any confusion. This is just trying to get people to think about the difference between what is and isn’t a policing matter.

"We often get calls about issues such as flytipping that should be directed to the council. Obviously if you find a body please contact us."

In contrast, Kiwi police took the Drum's Ad of the Day with a quirky recruitment video last November.

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