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Cambridge police sorry for confusing flytipping ad featuring a dumped corpse in the woods


By John McCarthy | Opinion editor

February 9, 2018 | 2 min read

Cambridgeshire Police ran an unconventional ad where it looked to relay that flytipping complaints should be directed to the local council, unless a body has been dumped.

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The ad contrasting carpet and body tipping

Cambridge News reports that the video ad took flak on Twitter, criticised for the blunt way featured a dumped item which could be a dumped carpet – or a disposed of cadaver.

The ad stated: "When it is a policing matter Cambridgeshire Constabulary will be there for you. Think twice. Is your call a policing matter.

It ran on Twitter under the #WednesdayWisdom, but soon the force apologised for the work.

The police Twitter account issued a tweet, sorry for the confusing ad: “Apologies for any confusion. This is just trying to get people to think about the difference between what is and isn’t a policing matter.

"We often get calls about issues such as flytipping that should be directed to the council. Obviously if you find a body please contact us."

In contrast, Kiwi police took the Drum's Ad of the Day with a quirky recruitment video last November.

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