Ancestry uncovers Miracle on Ice team's diverse backgrounds in hockey-focused spot
As the US team competes in the current Olympic games in South Korea, Ancestry is telling people that perhaps the most iconic moment of all was made up of Americans who had their roots from all around the globe.
Ancestry uncovers the backgrounds of the Miracle on Ice team
In the ‘America’s Greatness Comes from Everywhere’ campaign, Ancestry spotlights the surprising diversity of former hockey players, including from the ‘Miracle on Ice’ team that beat the USSR in the 1980 Winter Olympics. The voices of Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider are all heard as they talk about their great game and their diverse backgrounds.
After discovering their DNA results through Ancestry, the beloved ‘All-American’ sports heroes found out that ‘All-American’ had a much deeper meaning: the team members’ DNA results uncovered Italian, Middle Eastern, Southern Asian and Russian ancestry, to name just a few, highlighting that America’s greatness truly comes from everywhere.
“Our newest campaign spotlights the unique heritage of American sports heroes and what makes them extraordinary,” said Vineet Mehra, executive vice president and CMO, Ancestry. "We tested the DNA of some of our nation’s best hockey players to reveal their greatness, like our country’s, comes from everywhere. With so much attention currently on American pride and athleticism, we feel this is the perfect opportunity to highlight the importance of unity, diversity and inclusivity, and to inspire people to look at America’s – and their own – ‘greatness’ in new ways.”
