Following up her feature Super Bowl ad, comic actor Tiffany Haddish is back for Groupon, giving guys advice on what to get for Valentine's Day.
While more than 80% of people plan to celebrate with their partner on February 14, a majority do the same exact thing year after year, be it dinners, flowers or candy. In addition, one out of four people describes these traditions as boring, according to a new Groupon survey of 2,000 Americans.
Haddish gives the fix for Valentine's sameness – Groupon, of course. Responding to the survey's findings that sharing an experience after dinner with their partner is the key to having the perfect Valentine’s Day, Haddish tells guys to "get creative." The top experiences that participants said they’d like to try included: attending a concert, getting locked in an escape room, touring a cultural attraction and taking a cooking class.
"Let’s do an exotic trip for two somewhere; let’s get a couple’s massage; let’s get locked in an escape room; let’s get weird,” says Haddish in the new spot. “And with the money you save, you can still get her those same flowers!”
The survey, conducted by market researchers OnePoll and commissioned by Groupon, also found that while many Americans Valentine’s Day traditions have grown stale over time, people are actually excited for the holiday. Eight out of 10 people don’t dread February 14 and seven out of 10 participants said they expected to get some action with their partner after a successful Valentine’s Day date night.
“Date Night,” with creative by O’Keefe Reinhard & Paul, will run on television as well as popular online video and the over-the-top media platforms through February 14.
Groupon and Haddish also put together a number of ideas to help people change it up this Valentine’s Day with date night activities and experiences, massage and spa packages and restaurant offers.