Next 15, the digital marketing, communications and public relations platform, is seeking to disrupt the voice activated marketing sector with the £6.2m acquisition of voice interface specialists Brandwidth Group.
In making its move, Next 15 aims to accelerate development of a new generation of digital interfaces which promise to solidify its presence in the sector.
Brandwidth’s clients include the likes of Toyota, Royal Caribbean and Vodafone, helping it to net revenues of £7.3m in the year to June with adjusted profit before tax sitting at £1.9m.
Next 15 chief executive Tim Dyson commented: “We see voice, through platforms such as Google Home and Amazon's Alexa, as a highly disruptive form of marketing.
“Brandwidth is a great addition to Next 15. It brings significant digital skills to the group, in particular we are excited to be able to offer clients its capabilities around the use of voice.”
The existing Brandwidth management team, comprising joint chief executives Phil Goodman and Jason Jones as well as chairman Andrew Strange, will remain within the combined business following the transition.
Last summer Next 15 purchased digital B2B marketing agency Velocity Partners for £5.9m.