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The Drum

Hike inks a strategic partnership with Airtel to roll out mobile devices with 'Total' feature

Hike inks a strategic partnership with Airtel to roll out mobile devices with 'Total' feature

Indian messenger service Hike, in its latest strategic partnership with Airtel, will embed ‘Total, built by hike’ on mobile devices under Airtel’s ‘Mera Pehla Smartphone’ (My first smarthpone) initiative.

Hike's patented product ‘Total’ allows users to exchange messages and check cricket and train status apart from other applications without internet. As part of the initiative, Airtel mobile devices will be available in stores March onwards with the pre-installed 'Total' feature

Kavin Bharti Mittal, founder and chief executive officer, Hike, said: “With ‘Total’ on ‘Mera Pehla Smartphones’, first-time users will find it easy understand and navigate a smartphone. Using data is also simplified and ‘Total’ users can get online with special data packs starting as low as Re 1/-. This is really powerful. We are very clear that to get a billion people online, we need to make the whole process of coming online a lot simpler, less intimidating as well as cost-effective and this partnership with Airtel is likely to do that”

Nikhil Gilani, head, Devices & E-commerce, Bharti Airtel said: “Airtel’s ‘Mera Pehla Smartphone’ has been a pathbreaking initiative towards removing barriers to smartphone adoption in India and has received very positive response from customers. We share Hike’s vision of helping every Indian own a smartphone and benefit from the digital super-highway. We look forward to collaborating with all our partners under this initiative to give every Indian access to a smartphone, bring them online and be a part of Digital India.”