Ad of the Day: Renault's adorable postman and puppy animations promote its electric vehicles

A budding romance between a postal carrier and one of his delivery patrons is thwarted by a pesky, protective dog, until his delivery vehicle goes electric. That’s the concept behind a short animated advert by Renault promoting its electric autos, timed for Valentine’s Day.

In its first animated movie, developed with the Publicis Loft, Renault centered the action around love and the silence of electric vehicles.

‘The Postman’ tells the romantic and comical story of a postman, Lars, and his troublesome pursuit to get closer to his crush. When Lars meets a girl, Karen, on his daily postal round, he instantly falls for her. The only problem? His puttering, noisy vehicle keeps disturbing her small-but-vicious dog, who blocks him from getting anywhere near the woman.

The Postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a new Renault Kangoo ZE, allowing him to silently approach his crush, showing that romance – or anything – can start with an electric moment.

Carine Gaillez, global content and media director at Renault, said: “By developing a full-fledged and accessible electric vehicle range, Renault wants to make everyone’s lives better. This animated content is the best way to illustrate the reasons to believe in these innovative vehicles in an emotional way.

"We are proud to have developed with the Publicis Loft this universal, engaging story, for a timely event that matters in our audiences lives.”

The accompanying ‘Making of The Postman’ film shows the process of creating the film, from conception to the final product. The film was created by The Loft Publicis Conseil, directed by Akama, produced by Wizz and animated by NKI.

See both films by clicking on the Creative Works box below.

Renault: The Postman by Publicis

Added 08 February 2018
Agency: Publicis
Overall Rating
4/5 Vote

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.