The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing Tesla SpaceX

Elon Musk rockets up the rep of his Tesla and SpaceX brands with PR stunt

Author

By John McCarthy | Opinion editor

February 7, 2018 | 4 min read

Tesla and SpaceX owner Elon Musk knows how to play the crowds but he seized headlines by firing his Tesla Roadster into space atop one of his rockets, a powerful cross promotion for both brands.

Tesla Space X

Tesla in space

Musk, who recently released a flamethrower to the public, a product sold by a group named the Boring Company at the behest of fans, is drawing more attention to his portfolio of brands with ludicrous stunts.

As part of his mission to Mars trip experiment, SpaceX launched a red Tesla Roadster convertible into Earth's orbit, whereupon they will try and get it to Mars.

In the car was a dummy called Starman at the wheel, reminiscent of Top Gear’s The Stig. The dashboard had a message, ‘Don’t Panic’ written upon it and David Bowie music was blaring from the speakers – although in space nobody can hear you sing.

While the payload serves as a visually stunning stunt, the Falcon Heavy ship is on a mission to Mars, having taken off from Cape Canaveral on Tuesday.

Musk drummed up buzz for the event on Twitter.

He even engaged in a friendly skirmish with Amazon chief Jeff Bezos whose own space company Blue Origin competes with SpaceX.

The shuttle is well on its way to Mars now.

Marketing Tesla SpaceX

More from Marketing

View all

Trending

Industry insights

View all
Add your own content +