Merge, a unified agency, has launched today (February 7) in three cities — Chicago, Boston and Atlanta, its chief executive officer Ron Bess has announced.
Merge is made up of five different agencies: HY Connect and Merge Design + Interactive in Chicago, Partners and Simons in Boston, and Dodge Communications and Avid Design in Atlanta. In a statement, the agency said its parts share an “uncommon combination of capabilities in strategy, creativity and technology.”
The three Merge offices have been branded, Merge Chicago, Merge Boston and Merge Atlanta. This full-service agency will concentrate on five core capabilities: strategic brand planning, creative and design, digital/tech development, and contact planning across paid, earned and owned channels.
The newly formed operation said it is already seeing success in its offering, having recently landed accounts and assignments from brand marketers including Marco’s Pizza and LivaNova.
“The name Merge reflects our belief that a collaborative business model leads to better results for our clients,” explained Bess, who is based in Chicago. “This branding is part of our continued evolution as a unified creative and media agency with a technology capability that allows us to go beyond the typical agency scope.”
Added Merge Atlanta president Tom Brand: “Our agency’s background in building enterprise solutions like digital asset management and digital marketing engine platforms in-house for clients allows us to conceive and develop digitally rooted business solutions for them as well as brand communications. Artists and scientists often have trouble speaking the same language. The same is true of marketing and IT people in business, who often have different priorities. We help them find common ground.”
Merge Boston president Andrew Pelosi explained: “Our clients have access to a broader set of expertise, capabilities and services, now with the added flexibility to create purpose-built teams from a much deeper pool of talent, especially in media and technology."