Sean Carey, chief content officer, iflix Group said: “We are passionately focused on local customer experiences and are always looking for new ways to deliver authentic culturally relevant, compelling content to our users.

“QYOU is a great partner to help us in this quest. They have a proven ability to curate, customize and package the best of short form local online video content for millennial audiences. Introducing exclusive QYOU content to the service in our markets, beginning with Southeast Asia will help further enrich our offering by showcasing some of the best local entertainment the region has to offer.”

Curt Marvis, chief executive and co-founder of QYOU Media said: "Both of our companies recognize that there is a global shift towards a more culturally relevant and personalized content experience. This is particularly true for younger audiences who regularly view videos from local creators on social video channels, where the barriers to creating amazing video are so much lower.

"We are thrilled to partner with iflix, who recognize the importance of delivering curated locally produced content and share our ambitions to bring customers the best content wherever and however they choose to view it.”

iflix recently partnered with FMLLP to livestream the Super League, Malaysia Cup and FA Cup. The Drum earlier spoke with iflix co-founder Mark Britt on how he plans to expand the brand in a market which is currently dominated by Netflix.