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Mediacorp signs digital rights deal with Youku Tudou for three of its dramas

According to the Singapore broadcaster, there is a growing interest in its drama adaptation rights in China.

Mediacorp has announced that it has closed a digital rights deal for its dramas ‘Patisserie Fighting’, ‘The Dream Makers 2’ and ‘When Duty Calls’ with Alibaba’s Youku Tudou video platform, which will be available online during the second quarter of 2018.

According to the Singapore broadcaster, there is also a growing interest in its drama adaptation rights in China as it also sealed three deals for its evergreen titles, which includes The Legend of the Eight Immortals, The Little Nyonya and The Dream Makers to Zhejiang Huace Film & TV, Perfect World Pictures and Beijing Shiji Shenlong Film Co. respectively.

“Changing consumer behavior has altered viewing habits, and we have seen an increasing demand for good content by major OTT players around the world,” said Suzie Wang, vice president of content distribution at Mediacorp.

“We are glad to reach out to Chinese video streaming giants such as Youku, which enjoys a huge base of active subscribers. This follows a deal we sealed late last year for the simulcast of the drama Doppelganger on Tencent, another top video streaming website in China.”

Alibaba Pictures, the film studio arm of ecommerce giant Alibaba, signed a strategic deal with Alibaba Digital Media and Entertainment Group in 2017 to Youku with priority and exclusive distribution deals for content, while Youku will give Alibaba Pictures priority for copyright deals for content development, investment, production and distribution of content from Youku, Alibaba Literature and Alibaba Games.

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