Singapore independent creative agency Goodstuph has created a new division within the agency that will provide same-day idea delivery services to clients.
The division, which will be called ‘Jason’, will see its creatives scan news bulletins and suggest ideas against its portfolio of brands. The agency’s account managers will then pitch the ideas to the firm's clients.
"Jason is our humble division of 'urgent genius creativity' - designed to create ideas with maximum impact formed in the shortest window period, in response to trends happening in the market, Pat Law, founder and chief of Goodstuph told The Business Times.
"I decided this year that we should set up the division proper and make sure there is a golden hour every day that our folks can focus on churning out all sorts of random stuff depending on the news, so that it doesn't become a 'by the way' as an offering to clients."
Future projects for the agency include launching a industry-relevant mobile app and building up the firm's regional presence in Asia.
The Drum named Goodstuph as one of the 20 Innovative agencies working within Singapore in a special supplement for our magazine in 2016.