In his new role Lawson will lead the account management department where he will drive growth, new business and lead a handful of client accounts.
Former MD Sharon Jiggins now serves as executive vice president of client services, focusing on the agency’s government portfolio.
Frazer Gibney, chief executive of FCB Inferno, said: “Rich has a wonderful pedigree and a real hunger for producing outstanding work. He has so much to contribute to our agency leadership team, our culture and our clients.”
Lawson added: “Legacy, creativity, social purpose and the restlessness of the ‘Never Finished‘ philosophy – FCB Inferno ticks so many boxes for me and I am excited to be getting involved at such an exciting time for the agency.”
Lawson has worked on accounts for Diageo, Budweiser, Beats by Dre, British Airways, Axe, Johnnie Walker and Baileys, General Mills and the BBC.
FCB Inferno is based in London, part of the FCB network which boasts 9,000 employees across in 90 countries.
It comes after the agency picked up a few pick account wins at the end of 2017 including Huawei Western Europe, AB InBev Global, and the Home Office.