Mobile carrier EE will train its staff across 600 outlets to better guide parents through online safety precautions for kids.
The company, part of the BT group, will train thousands of employees in helping parents talk about online child safety. Furthermore, it wall deveop content called ‘The New Talk’ in conjunction with Internet Matters to expand these objectives.
Marc Allera, chief executive of EE and BT’s consumer businesses, said: “We understand that parenting in the digital world can be a daunting job and, while many parents do discuss online safety with their children regularly, many device purchases are made without thinking about having the necessary ‘talk’.
“I am delighted that we’re training our customer service staff to support parents, like myself, to have ‘The New Talk’ on internet safety with their children – alongside support and advice on important issues such as online behaviour, safety and security.”
The advice put forward bu the company includes learning what apps children are using, what photos they share and where, and whether they are familiar wi9th the privacy settings of different services.
Carolyn Bunting, chief executive of Internet Matters, added: "With the rapid pace of technology, parents can often feel bewildered when it comes to understanding the latest devices, apps and gadgets. We're delighted to be partnering with EE to offer practical one-to-one advice in store and answer any questions parents may have about their child's online safety."