The New York Giants did their best Patrick Swayze and Jennifer Grey impersonations in a third quarter Super Bowl spot promoting the NFL.
After a series of short teasers, the 60-second commercial came on and featured Eli Manning and Odell Beckham Jr. practicing their passing routes. They ultimately celebrate a touchdown by recreating the iconic dance scene from the 1987 hit movie 'Dirty Dancing,' to the theme song '(I've Had) the Time of My Life' sung by Bill Medley and Jennifer Warnes.
Both players are joined on-the-field by their offensive linemen – Brett Jones, John Greco, Chad Wheeler, DJ Fluker, and John Jerry – who serve as the duo’s backup dancers. Watching from the sideline, safety Landon Collins delivers the memorable line, “Let them dance.”
Choreographed by Stephanie Klemons from the Tony Award-winning musical, 'Hamilton,' the touchdown celebration culminates with Beckham sprinting toward Manning in slow motion as Beckham soars into the air for the perfect cinematic catch, mirroring the movie’s climactic scene. The spot ends with the tagline: “To all the touchdowns to come."
Said Dawn Hudson, NFL chief marketing officer: “Celebrations were a highlight of this season, and we had so many breakout moments where players showed their creativity together. We wanted to keep that fun going for the Super Bowl and give our fans something to smile and laugh at that was just about football and how awesome it is to be part of a team.”