NAB celebrates women's Australian football league with new campaign
NAB has launched a nostalgic ad campaign to celebrate its support of the AFL Women’s competition (AFLW), which is now in its second year.
The campaign features archival footage from the 1960s, 70s and 80s, however players have from those days have been replaced with modern AFLW players including Daisy Pearce, Darcy Vescio and Katie Brennan.
Fans can build on the nostalgia with interactive Snapchat filters enabling fans to create a vintage football card using one of eight AFLW club filters.
Daisy Pearce, Melbourne Football Club player for AFLW fronts NABs campaign
The ad aims to celebrate the excitement and importance of women’s football in Australia, while also driving awareness of the league and NABs support.
Michael Nearhos, general manager of brand experience at NAB, said, “The AFLW is such a momentous competition, providing overdue recognition of the incredible female football talent across the country. Through this campaign, we want to invite every footy fan across the country to get behind the AFLW competition and celebrate history in the making.”
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The campaign, which was created by Clemenger BBDO Melbourne, will run across TV, print, digital and social channels.