Mobile influencer platform Jet8 is to launch a token to the public called J8T.
According to Jet8, taking the company to the public via an initial coin offering (ICO) is part of a strategy to make its platform more accessible globally, outside of its current operational markets of Southeast Asia and South Africa.
The platform connects brands, influencers and consumers by tracking content that has influenced a sale, linking social analytics to a digital token system and allowing micro influencers to earn from brands.
According to Jet8, it has worked with brands including Nestle, Pepsi, Coca Cola, Danone, Avon, Friesland Campina, P&G, Unilever, Indofoods, and Heinz Group to engage and compensate users for social influence.
The ICO will act as an extension of its existing token platform, which is also using blockchain technology. According to the announcement, Jet8 has capped the public token sale at US$36 million, with 30% allocated for public sale at US$.10 per Jet8. It said the pre-sale of the 70% non-public sale was complete and the date of the ICO would be announced soon.
Advisors involved in the ICO include Uriel Peled (CEO of Cointree Capital), Eyal Herzog (Founder of Bancor), Sefi Golan (CEO of BlockchainIL), Roger Lim (Co-founder of WebVision), as well as Jet8 founding team members Joshua Thomson, CSO (formerly Marketing Director APAC at FC Barcelona), Shannon Cullum, CMO (formerly CEO of Saatchi & Saatchi Singapore), Mike Allen, CCO (formerly of Naspers), and Victor Zabrockis, CEO.