As marketers get bogged down with impending deadlines and inaccessible files – it can become hard to see the wood for the trees. If a marketer were to calculate the amount of time spent on administrative duties at the cost of doing actual creative work – they would probably want to tear their hair out.
Admin burdens aside, most marketers do not even feel comfortable sharing files across departments in the first place. According to Bynder’s study, only 37% of marketers feel very confident about the security of their digital assets in terms of how they are stored and shared.
Marketers feel constrained in other ways too. 75% feel limited in how they share assets externally and internally, while 47% feel concerned about maintaining brand consistency. When assets aren’t accessible or can’t be reused, valuable marketing budget is being thrown away for content that could have been used and repurposed across different campaigns. Creative assets become buried as, paradoxically, marketing teams struggle to keep up with demand for new content.
But perhaps the time of despair is finally over. A new webinar, hosted by The Drum in association with Bynder will attempt to solve these problems by proposing a new solution; a digital asset management solution (DAM) to enable better collaboration with internal and external stakeholders, promoting reuse of content – and ensuring less internal frustration.
The webinar, to be held on February 13 at 3pm, will showcase how soft drinks company Britvic has been using a DAM solution to create efficiency in their work processes enabling them to meet their business goals.
Tune in to learn:
- How a DAM platform helps marketers find and reuse content
- Align internal communication processes to meet business goals
- Collaborate effectively across global offices
- Key lessons Britvic learned from implementing a DAM solution