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BIMA announces winners of Digital Day 2017

BIMA announces winners of digital day 2017

BIMA has released the winner from its Digital Day, an event which saw industry professionals from agencies going into over 140 UK schools to share experiences and advise students on the tasks they were set.

At the end of the day, which took place in November last year, presented their marketing pitch to win the clients approval, and now the results are in.

Due to the vast amount of applications, the process has been handled by a number of people. BIMA took the original 140 applications and whittled it down to 50 before the BIMA Young Talent Council selected the top 19 pitches. And finally, the top three were selected.

Taking one winning spot is Jersey College for Girls with the help of Switch Digital who took the Powered Up Pets briefed from LV= to create an innovation app to help pet owners improve their pets’ health and social skills.

The judges were impressed with the mock-ups of the app as well as the well thought out of logistics of the security. Stuart Thurgood, teacher of computer science at the winning school said: “The tech industry in Jersey is undergoing unprecedented growth and at JCG we are developing the next generation of coders, engineers and designers."

The second winning slot was awarded to Bournemouth School for Girls with its agency partner Redweb. The school was challenged to create digital development to reduce school bullying and improve the school experience. Creating a virtual victim, the team devised a VR experience for teachers to use in the hope of raising awareness of bullying.

Judges praised the team for taking the brief that step further to show how it could be implemented in schools. They said: “The execution and clarity of the project was flawless; from designing their own logo and slogan to thinking about ways in which The Diana Award could run the initiative.”

And last but not least, Westholme senior school with the help of TwentyOne Digital won the Fashion of the Future challenge. The students took the brief of wearable tech to solve a problem and created a technology for new parents to help with a new baby’s vitals, including the option to call a doctor if there are any risks.

The judges commended the team's efforts to “solve a very real problem that new parents face” noting that the team “executed it perfectly”.

You can catch all the action from the day here, a live blog from the day run by The Drum.

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