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Agencies 4 Growth Festival Logo

Nissan rolls the wheels of change in Saudi Arabia by helping women learn to drive

To commemorate the landmark decision of the Saudi Arabia government to allow women to drive, Nissan’s latest campaign sees the brand offer women a chance to learn to drive.

Nissan invited women who wanted to become licensed drivers to share their views about driving. Most of them expressed their love for the idea to drive but were anxious about what their families would think.

Nissan surprised them by inviting the male members of their family to come over and help them drive rather than a trainer, to highlight their support.

The spot aims to empower and encourage both women and their family members further with the message - “when the time comes, the decision to drive, will be entirely yours”.

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