Marketing Youtube Entertainment Marketing: Movies, TV, Music and Gaming

YouTube Re:View: A virtual Elton, Blue Ivy at the Grammy Awards, and diet coke for millennials


By Ayesha Salim | Content Lead

February 2, 2018 | 5 min read

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Welcome to YouTube’s Re:View, in association with The Drum. This week this is what we have been consuming: Blue Ivy’s diva-like antics, farewell to Elton John in Virtual Reality and we feast our eyes on the scrumptious Henry Cavill, aka Superman.

Elton John

Elton John / Photo credit: Rocket Entertainment Group

Like a candle in the wind, farewell Elton John

It’s a little bit funny, this feeling inside… especially the feeling you get when you find out that Elton John is performing his last ever world tour from September. While we come to terms with this news, we’ve got a couple of treats for you. Last week, Elton hosted an exclusive event in NYC to announce his farewell tour – and it was captured all via live stream on YouTube. Watch his ‘Farewell Yellow Brick Road’ video in VR180, along with his 360 degree video (if you’re anything like us, you may spend hours playing on the latter). A little tip, check out the video captions to discover ways for the ultimate viewing experience.

(View count - 867,610 views)*

Blue Ivy brings her parents back down to reality

Across the way, in another part of NYC, there was another little lady stealing the show (and our hearts) at the Grammys. Blue Ivy Carter’s ‘come on, calm down’ moment to her folks, Beyonce and Jay-Z, went viral. As Beyonce would say: ‘Who run the world? Girls!’ – we feel that Blue Ivy is definitely channelling that mantra.

(View count - 99,143 views)*

Superman faceoff: Tom Cruise vs Henry Cavill

Don’t you just love Hollywood actors making fun of each other? While discussing their movie Mission Impossible 6 on the set of the Graham Norton show, Shawn of the Dead actor Simon Pegg describes how he and Tom Cruise sang the Superman theme tune to Henry Cavill while driving…as he ran alongside them.

It’s not often you get to sing the famous tune to the big man himself – even if you are Tom Cruise.

(View count - 772,852 views)*

Fifty Shades of Liam Payne

Anyone remember Liam Payne from the boy band One Direction? To mark the latest movie in the Fifty Shades franchise, ‘Fifty Shades Freed’ he’s all grown up (with a suit to match) and confidently serenading fellow singer Rita Ora as she dances around in a fiery red dress in their music video “For You”. We’re sure his former bandmates are very jealous indeed.

(View count - 14,470,629 views)*

Diet Coke for millennials?

If you had to make a new type of diet coke but gear it at millennials how would you do it? In this BuzzFeed video titled “Do millennials love spicy things?” Diet Coke rolls out the punches with four sizzling new flavours: Feisty Cherry, Ginger Lime, Zest Blood Orange and Twisted Mango. And how do the millennials react? Confused, obviously. Is Ginger Lime supposed to help you detox? Is Feisty Cheery meant to represent some inner millennial funk?

Crucially, which one came out trumps? Watch the video to find out.

(View count - 676,955 views)*

Creator Spotlight

Why hold music sounds worse now

Hands up. When listening to the 10th rendition of Gloria Gaynor’s “I will survive” as the hold music on the phone, are you just gritting your teeth in the hope that the line will not get cut off again halfway? But while it is safely assumed that technology improves with age like fine wine, did you know that hold music has actually gotten worse over time? This video explains why telephone signals are not designed to carry music. Watch it and then show off your new-found knowledge to your friends.

1,065,936 subscribers

(*all view count numbers, correct at time of publication)

Never miss a beat with the week's top videos on YouTube UK. Tune in next Friday for the next line-up.

In the meantime, find out more by visiting: Think with YouTube

Marketing Youtube Entertainment Marketing: Movies, TV, Music and Gaming

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