Tanmay Bhat and Mallika Dua make noise about the importance of insurance in Acko General Insurance campaign

Acko General Insurance in its latest campaign has leveraged the popularity of YouTube influencer Mallika Dua and comedian Tanmay Bhat to promote itself.

The campaign titled 'Aaaaaaa ko kare stop' (Stops your ouch moments) is created and executed by BBH and is a pre-launch initiative aimed to create intrigue and buzz around the brand.

In a humorous take, one spot features Mallika Dua crying out loud as she meets with an accident and her scooter is ripped into two parts. The other spot features Tanmay Bhat crying out loud as a fan hits his car and breaks the front glass.

Varun Dua, founder and chief executive officer, Acko General Insurance said, “We are all set now and will be starting with automobile insurance. With BBH’s help, we have tried to strongly differentiate & introduce Acko as a young and contemporary insurance player.”

Vaibhav Manchanda, head of brand strategy and communication, Acko added, “When we say new age insurance, we mean it. We want to be relevant for today's consumer and make them look at insurance in a new light. Ours is a company that is dynamic, inventive and approachable and that is what you will see in our brand communication as well.”

Arvind Krishnan, managing director, BBH said: “It's great when you have clients who believe in the power of difference. That’s our strength, and we're very happy to create a brand that exemplifies this power at every touchpoint.”

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.