Nokia releases first brand campaign after relaunching in China ahead of Chinese New Year
Nokia has launched its first major campaign since its re-launch in China, in time for the upcoming Chinese New Year.
The film for the campaign, which was jointly created by Mother and The Secret Little Agency, is a story about Yun, a handsome young actor starring in a period drama who must shoot a grueling war scene through CNY.
This takes him away from his loving mother, who is always a video call away. After discovering that he had left his favorite winter coat at home, she surprises him on set with a home-cooked meal, his favorite coat and most important of all, the gift of her presence during CNY.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Nokia hopes that that as families all over the world take time to reunite this CNY, the film will be a reminder that millions of individuals will be working hard through the most important holiday in the Chinese calendar.
“The best gift you can give to the people you love is time – this is something we really wanted to convey through the film. Although technology can connect people across distance, there is no substitute for genuine moments of human unity. We wanted to remind people of that this Chinese New Year season,” said Anastasia Orkina, global marketing director, B2C (Nokia phones), HMD Global.
The film will roll out not just in China, but across Asia Pacific in markets such as Thailand, Malaysia, Singapore, Vietnam and Taiwan.