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Marketing Mondelez FMCG

Mondelēz's new global technical centre in Singapore to focus on innovation and talent


By Shawn Lim | Reporter, Asia Pacific

February 1, 2018 | 3 min read

Mondelēz has taken the wraps off its newest global technical centre in Singapore, which will focus on innovation, developing new products and technologies for some of the company’s brands like Clorets, Halls, The Natural Confectionery Company, Stride, Trident, Dentyne gum, Cadbury Dairy Milk chocolate and Oreo biscuits.


L-R Stephanie Syptak-Ramnath, Chargé d’Affaires, US Embassy, Singapore; Wei Qiaosi, Scientist, RDQ Candy, Mondelēz.

The state-of-the-art facility, which is located in Jurong, is part of the company’s previously announced US$65 million investment in nine, fully equipped and technologically advanced Research, Development, Quality and Innovation (RDQI) hub, strategically positioned around the globe, three of which are in Asia.

The company hopes the centres will help it better recruit, retain and develop talent across a range of science and technical disciplines, while streamlining processes and accelerating the company’s growth and innovation. Speaking when the company first announced the plans last year, Douglas Hughes, head of RDQ for Mondelēz APAC, said the region was fundamental to the growth engine.

The Singapore centre is equipped with technical capabilities, such as a pilot facility, a packaging creative studio and a range of labs for technical research. It will also be home to up to 75 scientists, developers, engineers, analytical chemists and other specialists from all over the world. The team will closely collaborate on innovations with more than 35 sites in the Mondelēz’s manufacturing network across AMEA.

“Our ambition at Mondelēz International is simple – to be the best snacking company in the world, providing moments of joy for our consumers with our much-loved brands,” said Maurizio Brusadelli, executive vice president and president of AMEA at Mondelēz. “Singapore’s fantastic infrastructure, thriving RDQI ecosystem and the collaborative approach of government organizations and public-private partnerships make it a perfect place for innovation. This is one of the many reasons why we have made Singapore the home of our AMEA region.”

The Singapore hub joins five other Mondelēz International Technical Centers – East Hanover, New Jersey, in the United States; Curitiba in Brazil; Bournville and Reading, both in the UK; and Wroclaw in Poland – that are already in full operation. The remainder of the company’s network of redesigned Technical Centers – in India, Mexico and China – are expected to open in 2018.

Marketing Mondelez FMCG

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